Amazon Prime Big Deal Days: the best bargains available now

9 Oct 2024

Everything you need to know about the autumn edition of the Amazon Prime Day deals event

Those impatient for late November’s Black Friday deals bonanza would be wise to pay attention to this week’s Amazon’s Prime Big Deal Days.

Following on from the success of its autumn event in 2023 (where we saw big reductions on Pixel smartphones, Shark vacuums and air fryers), the retail behemoth has thousands of deals, ahem, ‘primed’ for launch in the coming days. It promises the lowest prices ever on a range of its own devices, including Fire TVs and Ring doorbells. It has also teased big discounts on brands such as LG, Shark/Ninja, Sony, Tefal, Barbie, Bose, Silentnight, Oral-B and Bosch.

Many Amazon device deals are already live, and we’ll be updating you with the biggest and best offers as and when they land. So be sure to bookmark this page for the best discounts.

As with all Prime Day deals, these savings are open to Prime subscribers only. The good news is that you can sign up to a 30-day free trial if you don’t want to commit to the monthly cost.

That said, you might find one or two bargains below that can be snagged by those of you without Prime membership…

Amazon Prime Big Deal Days: Quick links to the best bargains

Amazon Devices: Up to 65% off Amazon devices, including Fire TV sticks and Echo Dot smart speakers
Vacuums and floorcare: Big savings on Shark, Dyson and Vax
TV, Blu-ray and home cinema: Amazon HD Fire TVs from £139.99
Smartphones: Up to 58% off handsets from OnePlus, Honor and Motorola
Kitchen appliances: Up to 50% discounts on Nespresso, Bosch and more
Headphones and earphones: Big Bose and Samsung savings

Amazon Prime Big Deal Days: Best Amazon device offers

Amazon Prime Big Deal Days: Best air fryer offers

Amazon Prime Big Deal Days: Best smartphone offers

Amazon Prime Big Deal Days: Best coffee machine offers

Amazon Prime Big Deal Days: Best TV offers

Amazon Prime Big Deal Days: Best vacuum and cleaning offers

Amazon Prime Big Deal Days: Best video doorbell offer

Amazon Prime Big Deal Days: Best beauty offers

One Prime Day electric toothbrush deal worth having...

Sarah hasn’t been overly impressed with the electric toothbrush deals on offer over this Prime Day event. But there is one she’d recommend above all others – this Oral-B iO3 model, which is at its lowest price ever at £56 (compared to a typical £83). It’s a real workhorse, and we like the sensor that alerts you if you’re brushing either too hard or too softly. What’s more this low price isn’t even a Prime exclusive.

View deal at Amazon

Amazon Prime Big Deal Days: Best headphone and earbud offers

These Sony WF-1000XM5 noise-cancelling headphones have hit an all-time low price

Sticking with earbuds (because who wants sweaty ‘cans’ messing up their ‘do?), Sony have a set to give Apple a run for their money with these WF-1000XM5 earbuds at £189 (their lowest price ever, compared to a £229 average). Tech editor Andy White gave them a five-star review, rating their adaptive sound control and feature-packed companion app. Like the Oral-B iO3 above, this is another low price that non-Prime members can take advantage of.

View deal at Amazon

What is Amazon’s Prime Big Deal Days event?

The sales event is essentially an autumnal edition of summer’s Prime Day, with discounts on home, garden, fashion, beauty and tech products, available exclusively to Amazon Prime members.

Originally running for 24 hours in nine countries, Prime Day has since expanded to a two-day event spanning 20 countries across the globe. This is the same for its October event – sometimes referred to as Prime Day 2, but more formally known as Amazon Prime Big Deal Days. Deals go live at midnight, with popular products very likely to sell out before the 48-hour period is up. Essentially, it’s like the mad rush of a superstore on Black Friday, but from the comfort and safety of your own home.

For the event, Amazon has sales and reductions on a fleet of top brands, with prices on products from the likes of Shark, Samsung, Tefal, Nespresso, Oral-B, Xiaomi, Hasbro and more to be slashed.

When does Amazon’s Prime Big Deal Days event start?

Most deals will officially go live at 12.01am on Tuesday 8 October, with the event running until 11.59pm on Wednesday 9 October. However, many Amazon Devices are already reduced in price on site – some to their lowest prices ever. They include the Amazon Fire TV 32in 2-Series HD smart TV, average price £207, now £140 and the Amazon Fire TV Stick with Alexa Voice Remote, average price £36, now £17. Both are the lowest prices we’ve seen, backed up by data from CamelCamelCamel.

How do I sign up to Amazon Prime and is it worth it?

To sign up, you’ll need to visit the Amazon Prime website, where you’ll be given two ways to subscribe. You can either pay for a rolling monthly subscription at £9 a month, or you can opt for a year’s membership upfront at a cost of £95, saving a total of £12.88 over 12 months. In both cases, if you aren’t currently a member, Amazon is running a 30-day free trial before your subscription starts.

Included in your subscription are:

Unlimited one-day and same-day delivery for eligible orders above £20 in the UK
Access to excess to exclusive Prime deals
Prime Video access with movies, TV and Amazon Originals exclusive content
Ad-free music and podcasts with Amazon Music Prime
Free access to selected Kindle books and magazines through Prime Reading
Unlimited full-resolution photo storage

You can also currently get free shipping on Hello Fresh delivery boxes for a year, a year’s Deliveroo Plus Silver subscription, two tickets for £10 at ODEON cinemas (once a month, Mon-Thurs only) and access to Amazon Gaming.

But is the subscription worth £9 a month? Or £7.92 if you pay annually? It will almost certainly depend on the services you use. But for comparison:

A Netflix subscription starts at £5 for access to TV and movies
An ad-free Spotify Premium account is £12 (albeit, the choice of music available is wider)
Amazon charges £8 a month for a standalone 1TB of photo storage
Amazon deliveries can cost from £2

The three subscriptions mentioned above add up to £26, so it’s easy to see how quickly you could recoup your subscription fee. Albeit, obviously the content available to you isn’t directly comparable.

Are Amazon’s Prime Big Deal Days offers really worth it?

It’s all too easy to get sucked into the hype of a Prime deals event, and we’d never advise buying an item unless you really need it, you can afford it, and you’ve checked carefully to make sure it’s the best price out there. At Expert Reviews, we do our own careful research to check that the deals we mention are truly the best around.

One way to check that you’re getting the best price is to use the free Amazon price tracker CamelCamelCamel. Pop the name, URL or product code of the item you are looking at and it will generate an Amazon price history graph, so you can check if it’s indeed the cheapest that the item has ever been. You’ll need to pay attention to the average price: never compare a sales price to RRP.

It’s also worth checking the item at other retailers such as John Lewis, Currys, AO.com and Boots to see if they are doing a price match. It may be worth buying elsewhere, especially if you could get a longer product warranty or some other perk (hello there, Boots Advantage Points).

You could use a ‘price trawling website’ such as Google Shopping, PriceRunner or PriceSpy to find a product’s cheapest online price on that day. Just be aware that some retailers may be omitted or favoured by these shopbots.

Will John Lewis price match Amazon Prime Day deals?

John Lewis has just reinstated its Never Knowingly Undersold policy – and this now applies to certain products on its website. The policy states that: “if you find the same item for a lower price at any of our 25 listed retailers within seven days of buying from us, we’ll refund you the difference”. This list of retailers includes Amazon.

However, the company also explicitly states that while the product can be on a seasonal offer or promotion, it “can’t be: reduced to clear, a multi-buy offer, members-only price, flash sale, reduced with a promo code, or an exclusive/trade price”. This would rule out matching to an Amazon Prime sales event. You’ll likely have to wait for Black Friday for that.

When is Prime Day 2025?

While it’s obviously too early to speculate just yet, we can hazard a guess that Prime Day will return some time in July of 2025. This, sadly, means it’ll be a while before you’ll be able to avail of top Prime Day savings again.

Of course, there will still be plenty of top offers and savings to be had in the retailer’s other sales events, including PrimeBig Deal Deals in October 2024 Amazon’s Spring Sale, which is a week-long deals event that typically takes place in March.

While Amazon’s October event has been confirmed for 8 to 9 October 2024, there’s no confirmation yet as to whether the 2025 Spring Sale will happen. However, we’ll be keeping a very close eye on things and updating this page accordingly, so be sure to bookmark and check back regularly for the latest news.

How long will Prime Day 2025 last?

As illogical as it may sound, Prime Day no longer lasts for just one day. The past three years have all seen Prime Day running for a total of 48 hours.

While this 48-hour time constraint does make it difficult to snag all the deals you want – as you still need to eat and sleep, giving other deal hunters a chance to get that coveted item before you – our comprehensive deals coverage will hopefully give you the leg up you need to get all the discounted items you desire.

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