Black Friday

Black Friday 2024 is fast approaching: the consumer retail event of the year will take place, as always, on the fourth Friday of November, which falls on 29 November. However, over the years, the sales event has expanded beyond a single-day event and now tends to see a steady trickle of bargains and offers appearing throughout the entire month.

If you want to hunt down the best Black Friday deals, be sure to check back for our up-to-date coverage, as we’ll be showcasing the top early Black Friday offers as and when they become available. Simply eager to learn more about Black Friday 2024? Then scroll further below for our ultimate Black Friday guide.

Black Friday 2024: Everything you need to know

Black Friday 2024: How to find the best Black Friday and Cyber Monday deals

If you’re looking for the best Black Friday deals in the UK, you’re in the right place. All of the deals we post here are checked by our team of expert deal hunters to make sure you’re getting a real bargain. And we won’t cover sneaky, false discounts either, as we always try to check out deals in relation to their average selling price where we can. We’ll post the biggest savings opportunities as soon as they come in and change up our top finds every day, so keep an eye out regularly if you’re looking for something specific.

Check back here and on the Expert Reviews homepage throughout Black Friday to find some of the best deals on consoles, smartphones, kitchen gadgets and more.

Black Friday 2024: What is Cyber Monday and when is it?

Cyber Monday takes place on the Monday immediately after Black Friday and sees retailers offer even more discounts. In 2023, that day falls on Monday 2 December.

As the name suggests, Cyber Monday is a predominantly online event. It was first popularised in 2005 after research from the American National Retail Federation (NRF) found there to be a flurry of online sales the Monday following Thanksgiving.

Since then, the line between Black Friday and Cyber Monday has become ever-more blurred, despite them having separate names, with most stores running deals during the weekend between the two dates – often referred to as Cyber Weekend. Sometimes you’ll get the best deals first thing on Friday, other times it may be best to wait until the deals start wrapping up and prices drop more. It all depends on your desired product, so stay vigilant!