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Prime Day

Best Amazon Prime Day deals 2024: Get brilliant offers on top products

Amazon's Prime Day sale has started – check out our round-up below for top deals on TVs, smartphones, video doorbells and more

Amazon’s Prime Day sale has begun, with the annual two-day deals extravaganza taking place across 16 and 17 July this year. As part of the event, the online retailer is currently serving up tempting deals on everything from air fryers and multi cookers to smartphones, security cameras, TVs and more, with thousands of deals currently live across the site.

However, not all deals are made equal and not every offer is as good as it first appears. That’s where we come in. Thanks to our product testing expertise and deals coverage spanning multiple decades, we have the tools at hand to sort the wheat from the chaff and curate a selection of deals which offer concrete savings on products that are actually worth buying.

We’ll be keeping this page updated as we sift through all the top deals as and when they land, so be sure to bookmark this page and check back regularly. To learn more about what Prime Day is and how it works, jump to our handy guide section at the bottom of the page or click here to get straight to the deals.

Important Prime Day information

You’ll have to be an Amazon Prime subscriber to make the most of the Prime Day sale, but signing up for a free, 30-day trial is easy – just click on the yellow button below to get started.

Sign up for a free Amazon Prime trial

More great Amazon Prime Day deals

None of the deals below lightning your fire? Check out these deals guides to some of our other favourite Amazon Prime Day offers:

Best Prime Day deals 2024:

While the Prime Day sale brings more deals and offers than you can shake a stick at, we’ve been highly selective this year, narrowing thighs down to the very best of the best below:

Google Pixel 8 Pro (Was £898, now £616) – lowest ever price

A hand holds the Google Pixel 8 Pro, back of the phone forward. The image is overlaid with an expert reviews approved deal logo.A five-star handset and the champ of our best phone camera page the Google Pixel 8 Pro has seen a massive price drop this Prime Day, falling from an average of £898 to a lowest-ever-price of £616. Our smartphone expert has dubbed this the best value smartphone offer of Prime Day, as it allows you to get a top-of-the-line camera array, an impeccable display and a phone packed with well-oiled Android software, all for a brilliant price. Make sure you bag this one before the sale ends at midnight on Wednesday 17 July!

View deal at Amazon

Samsung A55 5G (Was £450, now £384)

A hand holding the Samsung A55 5G with the back of the phone forward, overlaid with an Expert Reviews Approved Amazon Deal logoOur favourite mid-range Samsung, we gave the A55 five stars and our coveted Recommended award in our original review, praising its powerful performance relative to its price and its nifty battery life. A stonking Prime Day deal sees the phone drop from the mid-range in terms of price down into budget buy territory. Averaging a total of £450 on Amazon, the phone’s Prime Day reductions brings it down to a very neat £385. This deal ends at midnight on 17July, so be sure to snap this top offer up before then.

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Shark Stratos IZ400UKT (Was £430, now £250) – lowest ever price

The Shark Stratos in use, overlaid with an Expert Reviews Approved Amazon deal logoThe Shark Stratos is one of the best-selling items this Prime Day – and for good reason. The Stratos has dropped from a full price of £430 all the way down to £250 for Prime Day, representing a fantastic reduction on a cordless vacuum which picked up five stars and our Recommended award in our original review. The easy-to-use Stratos punched way above its weight in our cleaning tests and our reviewer was very pleased with the fact that it didn’t need to change floor heads between surfaces. If you want to snag a top-drawer vacuum for a rock-bottom price, make sure to act before Prime Day ends at midnight on 17 July.

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Ninja Foodi MAX Dual Zone (Was £243, now £160) – lowest price ever 

A stock image of the Ninja Foodi MAX dual zone overlaid with an Expert Reviews Approved Amazon Deal logoThe larger capacity MAX version of our favourite five-star Ninja air fryer, this countertop appliance offers 9.5L of cooking space spread across its twin drawers. As well as being capacious, the Ninja Dual Zone is also a top performer, cooking foods quickly and to a fine crisp whether you’re air frying or using one of its other modes like Bake, Roast, Dehydrate, Reheat or Max Crisp. Ordinarily going for an average of £243, the Foodi Dual Zone Max is now just £160 in the Prime Day sale. This is one of the hottest sellers on Amazon this sales period, so be sure to get one while stocks last and before the sale ends on 17 July.

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Garmin Fenix 7 (Was £455, now £395)

Garmin Fenix 7 watch worn on a wrist overlaid with an Expert Reviews Approved Amazon Deal logoOur Head of Reviews thinks the Fenix 7 is the “best sports watch that money can buy,” per his five-star review. Evidently, many of you agree, as this Garmin sports wearable is consistently one of the most popular items in our deals coverage, with many fitness enthusiasts eager to benefit from its lengthy battery life, super-accurate GPS tracking and brilliant range of features. The Garmin Fenix 7 is now available for just £395, down from an average of £455 and a rather steep original price of £600. Just to be sure you don’t get pipped at the post by another runner, get yours while stocks last and before the sale ends!

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Amazon Fire TV Omni QLED 55in (Was £596, now £430)

An image of the Amazon Fire TV Omni QLED stood on a sideboard overlaid with an Expert Reviews Approved Amazon Deal logo

This early access Prime Day deal is a scorcher. The Amazon Fire TV Omni QLED picked up five stars in our original review, impressing our expert with its excellent picture accuracy, extensive features and competitive price. Now, ahead of Prime Day, it’s even better value, with the 55in down from an average price of £596 to just £430. The 50in version is also reduced, falling from an average of £516 to £380, while the 43in version has dropped from a £420 average to a mere £300. This offer ends at midnight on 17 July, but stocks are unlikely to last that long, so make sure you get yours before they’re gone.

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Ring Doorbell (2nd Gen.) (Was £81, now £50)

An image of the ring video doorbell on a door frame overlaid with an Expert Reviews Approved Amazon Deal logo

Video doorbell expert and our Head of Reviews, Jonathan Bray, labelled the 2nd gen. Ring Doorbell “the best video doorbell you can buy” in his original review. The camera won its top marks thanks to its clear, detailed footage, wide FOV, easy set-up, two-way audio capabilities and reasonable price. In a stonking Prime Day deal, the Ring Doorbell 2nd gen. is now just £50, down over £30 from its average Amazon price of £81.

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M2 Apple MacBook Air (2022) (Was £1,100, now £849) – lowest ever price

An image of a MacBook Air on an outdoor table overlaid with an Expert Reviews Approved Amazon Deal logoThe M2 Apple MacBook Air was awarded five stars and our Recommended Award in our original review, drawing praise for its sleek look, speedy M2 chip and impressive battery life. However, our reviewer did note that its price increase from the previous generation was a little disappointing. Time heals all wounds, however, as we’ve seen the M2 MacBook Air lower its average price to just £1,100 since launch and now a brilliant Prime Day bargain has brought it lower than ever at just £849.

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Apple AirPods 3 (Was £161, now £129)

Apple AirPods 3rd gen on a red surface overlaid with an Expert Reviews Approved Deal logoA massive step-up from previous iterations, the 3rd Gen. Apple AirPods earned five stars and a Best Buy Award in our original review. Our headphone guru praised these latest Apple headphones for their comfortable fit, Spatial Audio support and great sound quality, noting they offered “more bass, richer mids and clearer treble” than previous AirPods. Averaging £161 on Amazon, a top notch Prime Day bargain sees them available for just £129. Looking for a great iPhone deal to pair them with? You can currently snag the Apple iPhone 14 Plus for over £200 off its average price.

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Eufy RoboVac 15C Max (Was £204, now £110) – lowest price ever

An image of the Eufy RoboVac 15C MAX overlaid with an Expert Reviews Approved Amazon Deal logoBag a brilliant deal and save yourself the hassle of vacuuming? Who could say no. Pick up the five-star and Best Buy awarded Eufy RoboVac 15C Max and not only will you save you around £100 on its average Amazon price, you’ll also get a robot vacuum cleaner that operates quietly, has plenty of stamina and cleans with a power that belies its reasonable price.

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LEGO Harry Potter Hogwarts – Chamber of Secrets (Was £130, now £95)

A stock image showcasing all the parts and figures of the Lego Hogwarts Chamber of Secrets set - overlaid with an Expert Reviews Approved Deal logoLego is back and bigger than ever in recent years, with classic sets making perfect presents for kids of all ages and adult collectors alike. One of the most sought after models is this Hogwarts Chamber of Secrets set, which includes three detailed buildings and a host of classic characters, as well as iconic scene settings like the basilisk and the Chamber of Secrets vault door. This set isn’t massively down from its average Amazon price, but it is well worth highlighting as an opportunity to save a solid chunk of change on its RRP when buying direct from Lego.

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Amazon Fire HD 10 tablet (Was £141, now £90)

The Amazon Fire HD 10 tablet propped up on a table, overlaid with an Expert Reviews Approved Amazon Deal logoThe Amazon Fire HD 10 tablet picked up five stars and recommended award in our original review, impressing our tablet guru with its improved performance compared to previous generations, great value price and Amazon Stylus Pen support. In a corking Prime Day deal, you can now pick up this Amazon tablet for just £90, down a massive £50 from its average price on the site of £141.

View deal at Amazon

What is Prime Day?

Originally running for 24 hours in nine countries, Amazon Prime Day has since expanded to a two-day event spanning 20 countries across the globe. Deals go live at midnight, with popular products very likely to sell out well before the 48-hour period is up. Essentially, it’s like the mad rush of a superstore on Black Friday, but from the comfort of your own home.

For the event, Amazon has sales and reductions on a fleet of top brands, with prices on products from the likes of Shark, Samsung, Tefal, Google, Nespresso, Oral-B, Xiaomi, Lego, Hasbro and many more to be slashed. Naturally, there will also be massive discounts on Amazon’s own kit, including its Echo smart speakers, Kindle e-readers, TVs and tablets.

How long will Prime Day 2024 last?

As strange as it sounds, Prime Day no longer lasts for just one day. The past three years have all seen Prime Day running for a total of 48 hours and 2024 is sure to follow suit.

While this 48-hour time constraint does make it difficult to snag all the deals you want – as you still need to eat and sleep, giving other deal hunters a chance to get that coveted item before you – our deals coverage throughout the whole website will give you the leg up you need to get all the discounted items you desire.

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